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Boosting participation and engagement

Why is employee engagement in well-being programs important?

Complexity, inconvenience, lack of awareness, and lack of understanding are all issues that can plague well-being programs. Giving participants a streamlined, valuable experience, as well as communicating clearly and effectively about the program requirements and incentive, are essential to boosting screening participation and encouraging employees to be engaged in their health.

Additionally, with more participation and engagement, also comes more valuable population-level data for your organization and reduced healthcare spending. In fact, according to a 2017 Quest Diagnostics study, employees who participate in laboratory-based biometric screening programs each year:

  • Are 33% less likely to visit an emergency room
  • Are 50% less likely to have an in-patient claim
  • Enjoy a 30% lower healthcare spend

Increasing engagement through communication

Communication is essential to driving employee participation in wellness programs. Quest Diagnostics offers automated email communications and marketing support to help your employees engage with their health. 

All clients are provided with the self-service, standard customizable templates available with Basic Reach. This includes our standard marketing toolkit, leadership toolkit, and automated emails with suggested send dates.

For clients looking for a fully customized marketing experience and resources to deliver custom strategy, content, and design, including personalized materials that reflect your organization’s brand and culture, the choice should always be Premium Reach. With Premium Reach, clients are provided a marketing consultation call to discuss program goals, needs, and desired outcomes. 

Either at time of purchase or from this call, the client selects up to 8 items from the Premium Reach Marketing Catalog to be customized by Quest’s Marketing team. Throughout the program, Quest also checks in via periodic calls to help with strategic communication discussions, and assess the need for further materials or assistance to help increase engagement and participation.

Quest also offers a series of automated emails that can be sent on your behalf, at certain points in your program, to help increase participation and keep employees engaged and on the right track as far as remembering to register, schedule an appointment, complete their screening, and view their results.

Increasing engagement through convenience

Convenience is key when it comes to boosting screening participation. That’s why Quest Diagnostics has over 2,250 Patient Service Centers (PSCs) where participants can complete their screening when and where it's most convenient for them.

Quest also offers Quest Activate, an at-home collection option, so individuals can complete a collection for a biometric screening in the comfort of home. 

Convenient remote screening options

Download our Remote Screenings Genius Sheet to learn more about remote screening options from Quest Diagnostics, including at-home collections. 

Download now

Increasing engagement through reporting

Personalized reporting encourages participants to take charge of their health and provides each individual a unique guide for health improvement.

Read one employer's success story

By leveraging personalized reporting from Quest, one employer was able to increase employee engagement in their well-being offerings and create a culture of health. 

Read more

Contact us for more information about planning a biometric screening program.

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