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Quest Diagnostics

Consumer profiles: Customize your member engagement strategy

Infographic

Duration: 6 min. read

Topics:

Population Health, Technology & Innovation, Management & Operations

Personalization can help engage your members to improve their health outcomes, meet their rising expectations, and inspire loyalty. Meet 3 common types of lab consumers—frequent testers, parents, and busy professionals—to understand how to tailor communications and services to their unique needs and preferences.

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Page Published: October 15, 2021
Page Updated: 23-Sep-2021

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Quest® is the brand name used for services offered by Quest Diagnostics Incorporated and its affiliated companies. Quest Diagnostics Incorporated and certain affiliates are CLIA-certified laboratories that provide HIPAA-covered services.  Other affiliates operated under the Quest® brand, such as Quest Consumer Inc., do not provide HIPAA-covered services. 

 

Quest®, Quest Diagnostics®, any associated logos, and all associated Quest Diagnostics registered or unregistered trademarks are the property of Quest Diagnostics. All third-party marks—® and ™—are the property of their respective owners. © 2026 Quest Diagnostics Incorporated. All rights reserved. Image content features models and is intended for illustrative purposes only.