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Well-being as business strategy

In today’s competitive workforce landscape, benefits are no longer just perks. They’re proof points. They tell employees what a company values, how it supports its people, and whether wellness is truly embedded in its culture.

That message to employees has real-world implications, too: research shows that workplace cultures that visibly care about employee health see higher engagement and lower turnover risk.1

Put simply, well-being is more than a benefit. It’s a business strategy. The most resilient organizations know this, and they act on it. Wellness programs that are accessible, inclusive, and outcomes-focused can shape culture, drive retention, and elevate an employer’s brand in meaningful ways.

Trend watch: wellness is now an employer differentiator

Even as employers navigate tight labor markets and rising healthcare costs, they’re investing in well-being for reasons beyond downstream cost containment. According to a recent survey, large employers are using well‑being as a lever for retention and equity goals. 79% name mental health access as a top priority, and are also continuing their commitment to and investment in health equity.”2

At the same time, employees are placing greater weight on how a company supports their whole-person health. In fact, caring cultures create advocates. Employees who strongly agree their organization cares about their well‑being are 7x more likely to recommend the employer as a great place to work.1

The culture-wellness connection

Wellness is a direct representation of corporate values and culture. It’s demonstrated in how employers support shift workers with flexible care options, how they address access gaps for remote teams, and how they tailor benefits to meet employees where they are.

Companies with strong wellness strategies share some key traits:

1. Employees feel supported—and stay longer

When people feel their employer supports their well-being, they’re more likely to engage, stay, and thrive. In fact, employees who feel cared for are 4.4x more likely to be engaged, and 53% less likely to be watching for or seeking a new job.1

2. Programs are inclusive

Health equity is increasingly recognized as an essential part of overall workplace equity. Disparities in access to care disproportionately affect underserved and underrepresented populations. Inclusive wellness strategies like offering self-collection kits, virtual consults, and multilingual materials signal a broader commitment to equity, complementing employee resource groups (ERGs) and other corporate equity efforts.

3. Wellness is a continuous feedback loop

The healthiest cultures aren’t static. They adjust and evolve by listening to and addressing employee needs, tracking program data and insights, and adapting services to close gaps.

Bringing wellness to everyone in the workforce

At Quest, we understand that every employee’s access point to care is different. That’s why our workforce health programs are designed for flexibility, equity, and scale.

Flexible access wherever work happens

Whether employees work in-office, remotely, or on the move, Quest makes screenings and health services available through

  • Nearly 2,000 Patient Service Centers (PSCs)
  • On-site screening events
  • In-home self-collection kits

This multi-modal approach ensures participation is possible regardless of shift, geography, or role.

Designed to deliver on health equity

By removing traditional barriers to care, Quest supports health equity with

  • In-home kits for employees without local access to care
  • Scheduling support and reminders for harder-to-reach populations

These tools make it easier for all employees—not just the most health-literate or tech-savvy—to engage in their well-being. And research shows the impact of these access-enhancing options goes well beyond convenience. According to the Journal of the American Medical Association (JAMA), “at‑home screening with navigation drives meaningful uptake in diverse, often underserved populations.”3

Actionable data for strategic culture building

Our employer-level dashboards deliver insights beyond participation metrics, with

  • Population health benchmarking
  • Risk segmentation by department, region, or role
  • Trend tracking to help optimize benefits year-over-year

This insight enables HR and benefits teams to continuously align wellness investments with workforce needs and business goals.

What healthy cultures have in common

Through our work with thousands of employers nationwide, we’ve seen what sets high-impact wellness strategies apart. The healthiest workplace cultures share these traits

  • Proactive screening and early risk identification
  • Flexible access to care, including remote and in-person options
  • Intentional outreach to underserved groups
  • Ongoing measurement and responsiveness to feedback

These cultures go beyond responding to health needs to anticipating them. They build trust by showing employees that health is a true priority.

Build a culture rooted in well-being

Whether you're supporting a hybrid headquarters, a widespread field team, or a manufacturing floor with three rotating shifts, Quest can help.

Workforce Health Solutions brings the tools, scale, and expertise to support diverse teams, improve access to care, and deliver measurable results. Together, we can elevate wellness from a benefits bullet point into a dynamic, sought-after aspect of your culture.

Let Quest support your healthier workplace culture.

Contact Quest to build a sustained culture of wellness with Workforce Health Solutions.

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References

  1. Strickland, B. Journal of Accountancy. January 13, 2025. Accessed June 10, 2026. https://www.journalofaccountancy.com/news/2025/jan/culture-of-caring-in-companies/
  2. Business Group on Health. Business Group on Health survey reveals almost 8% in projected health care trend for 2025. August 20, 2024. Accessed October 24, 2025. https://www.businessgrouphealth.org/newsroom/news-and-press-releases/press-releases/2025-employer-health-care-strategy-survey
  3. Reuland DS, O’Leary MC, Crockett SD, et al. Centralized colorectal cancer screening outreach in Federally Qualified Health Centers: A randomized clinical trial. JAMA Netw Open. 2024;7(11):e2446693. doi:10.1001/jamanetworkopen.2024.46693

Ready to make well-being your competitive advantage?

Connect with our team to learn how comprehensive wellness and prevention solutions can drive engagement, improve retention, and support your broader business goals.

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