It’s the foundation of our user experience. We collaborated with behavioral scientists to make taking a positive health action feel intuitive rather than overwhelming. This involves reducing cognitive load by streamlining screen layouts, eliminating unnecessary clicks, and using simple, accessible language instead of dense medical jargon. Our goal is to capitalize on that critical moment when an individual is reviewing their results, making the path forward clear and seamless.
Get to know Katie Birkenfeld
At Quest Diagnostics, a relentless drive for personalization is transforming the workforce benefits experience by converting objective laboratory screening data into immediate, personalized action. At the forefront of this strategic effort is Katie Birkenfeld, Sr. Product Category Manager for MyHealthQuest®. With more than a decade of experience in healthcare technology and product strategy, Katie is passionate about designing intuitive digital health solutions that empower individuals to take control of their well-being. Read on to learn more about Katie's vision for MyHealthQuest and how a data-driven approach is reshaping workforce population health management.
Traditional platforms often present raw data, which can be barrier to health literacy.. Let's say an individual's lab results indicate elevated A1c levels, suggesting a risk for type 2 diabetes. Instead of leaving the employee to figure it out on their own, the MyHealthQuest platform immediately recognizes this. It then surfaces a personalized "next best action," such as connecting them to a diabetes prevention program within their employer's benefits ecosystem or providing targeted educational content. It’s about transforming a moment of awareness into immediate, guided action—all within the same digital experience.
The difference is a shift from a reactive posture to a proactive strategy. Traditional reporting provides a rearview look at what has already happened. In contrast, the MyHealthQuest Client Administrative Site aggregates workforce clinical data in near real-time. This visibility empowers employers to identify emerging health risks, dynamically adapt benefit designs to meet current needs, and pivot wellness strategies proactively, rather than relying on stale data.
Flexibility is built into the architecture. Employers can highly configure the platform by selecting tailored screening panels, personalizing testing parameters based on an employee's age or job function, and highlighting curated resources from their own benefits ecosystem. This ensures our recommended "next best actions" are never generic but are highly tailored pathways to the specific programs the employer has already invested in.
MyHealthQuest elevates the conversation beyond basic participation rates. The platform's robust analytics empower employers to track year-over-year health trend improvements. Crucially, it also tracks engagement metrics that act as vital leading indicators of success, such as the percentage of participants who understand their results and the conversion rate of high-risk individuals who take their recommended "next best action." These data points help paint a comprehensive picture of how wellness initiatives are mitigating future costs and driving real health improvements.
My strategic vision is to seamlessly connect the dots between an individual's results, the proactive steps they take, and the subsequent improvements in their health metrics. The healthcare experience has felt fragmented for too long. By automatically surfacing the right next step the moment lab results are delivered, MyHealthQuest acts as a personalized guide—a strategic 'recipe' for health. Over time, this builds a powerful feedback loop that empowers individuals to stay engaged and drives sustained, positive behavioral change.
"It’s about transforming a moment of awareness into immediate, guided action all within the same digital experience."
Ask Katie Birkenfeld a question.
Leverage our automated advantage
Interested in how MyHealthQuest can transform your wellness program? Reach out to Katie and her team to discuss how a commitment to personalized, data-driven insights can support your workforce health and employer solutions needs.
Bio
As a Senior Product Manager for the Product Innovation team at Quest Diagnostics, Workforce Health Solutions, Katie Birkenfeld works to identify market needs and shape them into product solutions. She translates complex business objectives for technical resources and is skilled in developing, communicating, and driving the adoption of product strategy among diverse audiences.
Katie's background, which includes a BA in Philosophy and Writing and an MA in Liberal Arts with a focus on Bioethics, offers a unique perspective on the ethical and human-centered aspects of product development.
Residing in Kansas City, Katie spends her free time with friends playing both tabletop and video games. She is also committed to her community, volunteering with a local low- to no-cost veterinary clinic, the Pet Resource Center of Kansas City.
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