Commercial alerts

Now available with EHR, claims and prescription data

Identify & engage healthcare professionals (HCP) treating eligible patients—in near real-time

Timely physician engagement is critical to therapy adoption. Quest Diagnostics combines near real-time lab data with other data sources including EHR, claims and prescription data to help pharmaceutical teams identify and connect with physicians managing eligible patients at key decision time point in the patient journey.

In today’s competitive pharmaceutical landscape, ensuring that physicians receive timely, relevant information about new therapies is essential. Quest’s unique combination of industry-leading deidentified lab data, enhanced with claims, prescription (Rx), and EHR insights, allows pharma teams to refine targeting, optimize engagement, and drive better patient outcomes.

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For detailed inquiries, licensing information, or to discover how our data can supercharge your research, contact us.

Your path to optimal therapy adoption

Quest Commercial Alerts is designed to help pharmaceutical teams identify high-value physicians, optimize engagement strategies, and accelerate therapy adoption. Here’s how it works:

Pinpoint the physicians treating your target patient population

Identify high-value physicians based on near real-time lab in combination with EHR, claims, and prescription data.
Gain deep insights into ordering patterns, treatment history, and referral networks.
Align outreach with physicians currently managing patients who meet therapy eligibility criteria, ensuring communication reaches them when it matters most.

Leverage multi-source data for targeting & insights

Near real-time lab data enables outreach during critical decision-making windows—before patients are locked into treatment plans.
Combine diagnosis, prescription history, and comorbidity data to create highly targeted, personalized engagement strategies.
Understand treatment trends with longitudinal insights into patient journeys, ensuring marketing efforts align with real-world clinical practice.

Flexible data delivery to fit your workflow

Multiple delivery options including structured .XLS reports, S3 bucket transfers, and de-identified datasets provide seamless integration.
Customizable frequency—daily, weekly, or monthly updates ensure data meets your campaign needs.

HIPAA-compliant & patient privacy-secure

All data is fully deidentified and tokenized, ensuring compliance while maintaining high-value insights.
Quest’s commitment to data integrity and patient confidentiality ensures insights are actionable while upholding the highest ethical standards.

Why lab data is critical for pharma marketing & commercialization

Laboratory testing plays a pivotal role in clinical decision-making, with studies showing that 70-80% of medical decisions rely on lab data.¹As the leading diagnostic company, Quest Diagnostics delivers:

Fast Data Access – Direct access to near real-time lab results enables timely physician engagement when patients are most receptive to new treatment options.
Greater data accuracy and clinical context – Quest provides valuable lab data with deeper clinical relevance, especially for oncology and precision medicine.
Oncology & Genetic Testing Leadership – Quest delivers high-value biomarker insights that drive targeted therapy adoption in cancer treatment and rare diseases.
Comprehensive Physician & Patient Visibility – A more complete picture of physician ordering patterns, referral networks, and patient care decisions enhances engagement strategies.

By working directly with Quest, pharma teams gain a near real-time, data-driven approach to physician engagement that leads to more effective targeting, increased therapy adoption, and ultimately, better patient outcomes.

Why choose Quest Diagnostics for physician alerts?

Unmatched scale & reach

• Serving 50%+ of US physicians & hospitals

• Trusted by 2M+ physicians

• 76.7B+ test results spanning 15+ years

• 380M+ unique patient records

Data freshness & speed

• Near real-time lab insights enable timely physician engagement.

• Ensures outreach coincides with critical clinical decision points, making communication more impactful.

Competitive pricing & custom solutions

• Tailored solutions for pharma sales, marketing, and commercialization teams.

• Flexible licensing options to fit different business models and budgets.

Proven commercial impact

• Supports faster physician engagement and higher therapy adoption rates.

• Aligns data-driven strategies with pharma commercialization goals, ensuring that outreach efforts yield measurable success.

Get started today

Find out how Quest commercial alerts can help you reach the right physicians at the right time.

Citations

^{1. Centers for Medicare & Medicaid Services. (2020, September 9). FDA and CMS statement: Americans deserve accurate and reliable diagnostic tests wherever they are. U.S. Department of Health and Human Services. https://www.cms.gov/newsroom/press-releases/fda-and-cms-statement-americans-deserve-accurate-and-reliable-diagnostic-tests-wherever-they-are}